Lesson 07
Topic
Understanding Users and Defining Problems: From Insights to Ideation
Reading Material
"Portigal, S., 2013. "Interviewing Users – How to Uncover Compelling Insights". Rosenfeld"
1) What are the new terms in this text? How are they defined? Where do they come from?
- Self-documentation: Journaling/Diary study, assigning participants homework to record their activities/thoughts.
- Tipping point: Stage in interview where the discomfort eases.
2) Who are the authors? Where do they work? Who do they refer to?
- Steve Portigal: USer researcher, helps organisations to build "more mature user research practives".
3) What questions come to your mind from reading this text?
- How can the stage before the tipping point be made as comfortable and non-awkward as possible for the conductor and the participant of the interview?
4) How does it affect your design practice? What applications do you see in your practice?
- Providing things such as "provocative stimuli" during an interview sounds really fascinating to me, and i will definitely try that out for our interview on tuesday.
Brief Summary of Lesson
The lesson was hosted by Claudio and Ben.
It was very well structured, and i wrote down a couple of points:
- Brain dump: just get a feel
- go to their world
- show me how you...
- doorknob phenomenon
- allow silence
- POV method:
[user] needs [need] because [insight]
- How-might-we method:
how might we [intended action] for [potential user] so that [desired outcome]
In the end, jürgen went over some important points for our interviews on tuesday.
Takeaways
The biggest takeaways for me were the very helpful breakdowns of the concepts of the POV and How-Might-We methods. They were illustrated and explained very understandably, and they made the concept much more feasable for me.